we listen first, design second.

Empathy is the underlying force behind our approach. We seek to understand before we design.

driving principles.

empathy

We embody empathy in process and practice. From understanding your audience to uncovering your brand’s true identity, our user-centric framework sets brands up to win.

collaboration

The best results come from joining forces. Your insight combined with our expertise creates an authentic, enduring brand. We brand what you bring.

excellence

We iterate relentlessly until we’ve exhausted every possibility. It can take 200 logos to find the right one, and we design each one with persistence and purpose.

education

Be educated every step of the way to make strategic brand choices at key milestones. Empowered decision-making elevates the way you see and talk about your business.

a hiro’s journey.

Whether your business needs to find its true north or is gassing up for your first trip, we’re along for the ride. Our proven framework adapts to your brand, your needs, and your schedule. An initial meeting informs a co-written creative brief, so we can hit the open road together.

01 kick-off meeting

Review the project timeline and confirm our destination. Meet your team of hiros and buckle up.

01 kick-off meeting

Review the project timeline and confirm our destination. Meet your team of hiros and buckle up.

02 discovery

Calibrate our current location through a comprehensive brand audit. Our research defines the best way to get to our destination.

02 discovery

Calibrate our current location through a comprehensive brand audit. Our research defines the best way to get to our destination.

03 creative strategy

Clarify your values, mission, and vision to guide the strategy that informs potential routes. Choose the best creative direction, and we’ll fill in the details.

03 creative strategy

Clarify your values, mission, and vision to guide the strategy that informs potential routes. Choose the best creative direction, and we’ll fill in the details.

04 art development

Explore new brand territory, both visually and verbally. Immerse yourself in your new identity and see the brand come to life in real world applications. Enjoy the scenery.

04 art development

Explore new brand territory, both visually and verbally. Immerse yourself in your new identity and see the brand come to life in real world applications. Enjoy the scenery.

05 final delivery

Greetings from your new brand! Unpack and get settled with a brand toolkit that supports your internal operations and resources. Don’t forget to send us a postcard!

05 final delivery

Greetings from your new brand! Unpack and get settled with a brand toolkit that supports your internal operations and resources. Don’t forget to send us a postcard!

this is your call to adventure.