We’re excited you’re interested in joining our hiro team! The following briefs are hypothetical.
Pipelines Mobile [Pipelines] is a nonprofit organization with the stated mission of “...connect[ing] underrepresented talent to career and training opportunities in tech, entertainment, and creative industries, and companies to a vast pool of qualified, diverse talent.”¹ Through their mobile app, which allows underrepresented talent to swipe to match directly with industry decision makers, Pipelines bridges the access and opportunity gap in a modern and innovative way.
The goal is to set up Pipelines for long-term success by establishing a strong brand strategy and identity. There are many aspects of brand strategy but here we will focus on brand personality and Tone of Voice. Pipelines’ target talent pool is 15 years old and up, while they are also connecting with key decision-makers in the tech, creative, and entertainment industry. Pipelines must effectively connect a young talent pool while striking the balance of being taken seriously by industry professionals.
Answer the following questions:
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What type of brand personality should Pipelines have?
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What famous person (dead or alive) should Pipelines be similar to?
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What other brands should Pipelines associate with?
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What tone of voice should Pipelines have, i.e. how should they sound in social posts? Please give examples.
Please approach this as if you’re already working with the team and this a step in the creative and collaboration process.
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The final submission should be your recommendations, but understanding your process and reasoning is also important.
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We recommend spending no longer than 1-2 hours on your submission.
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Please cite any sources that support your research.
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Please include any assumptions made to solve the problem.
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Email hello@wearehiro.co if you have any questions!
Go to the online Application gForm.
Include the link for your Take-Home challenge in the portfolio link question on page 1.
[Sharing permissions must be viewable for anyone with the link or we may be unable to consider your submission. please include a link to a folder for more than one file.]
Pipelines Mobile [Pipelines] is a nonprofit organization with the stated mission of “...connect[ing] underrepresented talent to career and training opportunities in tech, entertainment, and creative industries, and companies to a vast pool of qualified, diverse talent.”¹ Through their mobile app, which allows underrepresented talent to swipe to match directly with industry decision makers, Pipelines bridges the access and opportunity gap in a modern and innovative way.
Pipelines speaks to the DE&I problem in the general sense, but there is still opportunity to convey their specific approach to talent and companies alike. They need a succinct way to summarize their value proposition or the uniqueness of who they are and what they do.
Recommend 2-3 taglines for Pipelines. Please use their social media channels to understand the company.
Please approach this as if you’re already working with the team and this a step in the creative and collaboration process.
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The final submission should be your recommendations, but understanding your process and reasoning is also important.
+
We recommend spending no longer than 1-2 hours on your submission.
+
Please cite any sources that support your research.
+
Please include any assumptions made to solve the problem.
+
Email hello@wearehiro.co if you have any questions!
Go to the online Application gForm.
Include the link for your Take-Home challenge in the portfolio link question on page 1.
[Sharing permissions must be viewable for anyone with the link or we may be unable to consider your submission. please include a link to a folder for more than one file.]
The following scenarios are to help us get a sense of your communication style.
You are the project manager in charge of a new project with a client you have not met before. Please draft an introductory email introducing yourself and scheduling a kickoff meeting.
A week has passed since your introduction and you still have not heard back from the client. What are your next steps? (if your steps include any further client communication please be sure to draft fully out in your response.)
your team's strategist has been underperforming, and the Creative Director is getting frustrated. You have an important meeting tomorrow but their part of the deck is missing. What are your next steps?
You’re throwing a surprise party for a friend with the help of your two roommates. One has volunteered to be in charge of the catering, and the other has volunteered to be in charge of decoration. You are in charge of planning and coordination (for all intents and purposes, the project manager). please use the linked template to create a timeline coordinating the pre-party steps for you and your roommates.
Please approach this as if you’re already working with the team and this a step in the creative and collaboration process.
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The final submission should be your recommendations, but understanding your process and reasoning is also important.
+
We recommend spending no longer than 1-2 hours on your submission.
+
Please cite any sources that support your research.
+
Please include any assumptions made to solve the problem.
+
Email hello@wearehiro.co if you have any questions!
Go to the online Application gForm.
Include the link for your Take-Home challenge in the portfolio link question on page 1.
[Sharing permissions must be viewable for anyone with the link or we may be unable to consider your submission. please include a link to a folder for more than one file.]
social media strategist
client background
Pipelines Mobile [Pipelines] is a nonprofit organization with the stated mission of “...connect[ing] underrepresented talent to career and training opportunities in tech, entertainment, and creative industries, and companies to a vast pool of qualified, diverse talent.”¹ Through their mobile app, which allows underrepresented talent to swipe to match directly with industry decision makers, Pipelines bridges the access and opportunity gap in a modern and innovative way.
¹https://www.pipelines.pro/objectives + goal
The goal is to set up Pipelines for long-term success by establishing a strong brand identity on social media. Pipelines wants to increase their social following to 5k+ on each channel by the end of 2021.
the brief
We’ve been tasked to do a brand refresh of Pipelines. We’re in the initial stages of desk research and familiarizing ourselves with their existing brand.
As our team social media strategist, please perform an audit for Pipelines’ social media platforms:
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Pipelines’ Instagram
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Pipelines’ Facebook
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Pipelines’ LinkedIn
Some prompts to consider—
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What are they doing well? Why?
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What isn’t working as well? Why?
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What recommendations do you have so they can reach their goal?
more info
Please approach this as if you’re already working with the team and this a step in the creative and collaboration process.
+
The final submission should be your recommendations, but understanding your process and reasoning is also important.
+
We recommend spending no longer than 1-2 hours on your submission.
+
Please cite any sources that support your research.
+
Please include any assumptions made to solve the problem.
+
Email hello@wearehiro.co if you have any questions!
To submit
Go to the online Application gForm.
Include the link for your Take-Home challenge in the portfolio link question on page 1.
[Sharing permissions must be viewable for anyone with the link or we may be unable to consider your submission. please include a link to a folder for more than one file.]